Rhetorical Strategies

Rhetoric– the art of effective speaking. Using the following rhetorical strategies will make your points more convincing and help you to get people to do what you want!

Rhetorical Question: a question that is meant to prove a point or raise an issue, rather than be answered directly.
ex: A child is asking for a very expensive toy. His parent says “Do you think that money just grows on trees?”
Here are some great examples of rhetorical questions and when to use them.

Rhetorical Strategies:
Logos– The speaker attempts to appeal to the audience’s logical or reasoning side.
ex:”Ladies and gentlemen of the jury: we have not only the fingerprints, the lack of an alibi, a clear motive, and an expressed desire to commit the robbery… We also have video of the suspect breaking in. The case could not be more open and shut.”

Pathos– The speaker attempts to appeal to the audience’s emotional or sympathetic side
ex: “There’s no price that can be placed on peace of mind. Our advanced security systems will protect the well-being of your family so that you can sleep soundly at night.”

Ethos– The character of the speaker is used to appeal to the audience.
“As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results.”

More great examples of these three rhetorical strategies in use.

Rhetorical Strategies PowerPoint

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