Effective Lead

Effective Lead: An author’s attempt to grasp the reader’s attention in the beginning of a work.

First impressions are huge.  Think about how fast you flip through TV channels.  How much time does each program get before you switch stations?  In a world of ever shrinking attention spans, you need to grasp your readers’ attention as soon as possible.

Try being vague, create mystery by not immediately letting the reader know exactly what you are writing about…
Try using vague words like “it” before explaining what “it” is.
Start with dialogue.
Start somewhere besides the beginning.
Say something shocking.  Sensory Imagery blast.
Start in the middle of the action.
Make the reader question the narrator’s credibility.

Check out this page of 100 best first lines of novels.

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